
Align your AI product value with customer willingness to pay using the Sentinel EMS configurable business plans. You’ll set up subscriptions for recurring revenue while expanding your markets.
Date and Time of webinar
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Check out the top 3 benefits for innovative industrial automation companies
using Thales Sentinel for software monetization.
Bundle software separately from hardware and configure feature-based packaging, code-free. Pricing can be time-based, consumption-based (such as token), seat-based, usage-based, or outcome-based.

Every copy should be a paid copy, and secure licensing ensures your IP can translate into revenue. Stop piracy, unauthorized use, and over-deployment. Sentinel Envelope ensures your software is safeguarded.
Maintain visibility and control across deployments, channel partners, and regulatory parameters, even offline. Choose licenses that are cloud-based, on premises, or on hardware keys.

“Our customers appreciate that our software is licensed and distributed with utmost efficiency in a customer-centric way.”
- Ilija Panov
Head of INF-Cloud, Integration & Identities
CLAAS Global IT


To address the need for diverse revenue streams, the leaders of tomorrow are transforming industrial systems into revenue-generating platforms, integrating AI, digital twins, and predictive analytics across the value chain.
Find out how to unlock value through software monetization with our whitepaper guide, Industrial Automation: From Hardware Sales to Recurring Revenue.
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Most industrial companies sell software along with their machinery, but they leave money
on the table by not leveraging software as a primary revenue driver.
Why? Because they lack a reliable system to monetize software at scale.*
You need a single platform to automate every stage, spanning protection, license creation,
tailored packaging, and customer-usage insights.
The world’s leading software monetization solution is Thales Sentinel, the licensing and
entitlements platform that transforms software into a strategic revenue driver.


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—Full Name and Job Title
Check out these informative articles and case studies about AI monetization and software IP protection.
Here are a few examples of industrial automation customer successes with Thales Sentinel.
Siemens AG scaled business and improved customer satisfaction through time-limited free trials and streamlined deployment
CLAAS modernized farming software user experience and generates recurring revenue opportunities
Bluetron went from selling a hundred licenses to thousands for their smart industrial automation software platform
Stäubli turned one-time robotics software sales into subscription-based recurring revenue opportunities with upsells
Explore how Thales Sentinel enables software revenue acceleration through licensing, entitlement management, software protection, and usage intelligence.
Fill out this form and we will be in touch to schedule your free software monetization consultation.
*Source:“What it takes for industrial companies to unlock software value,” - McKinsey & Company, April 15, 2025
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You may also contact the Thales Group Data Protection Officer by sending an e-mail to dataprotection@thalesgroup.com.
In all cases, you have the right to lodge a complaint with the competent data protection authority.
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