Date of Event

Nov 12, 2024 09:00:00

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Thales

Event

Navigating Software Monetization in Turbulent Times

In today’s fast-changing market, software vendors in Israel must navigate the complexities of developing, selling, and safeguarding their digital products while maximizing revenue potential.  Licensing strategies play a pivotal role in addressing these challenges, providing a robust framework to protect, monetize and scale your software offerings.  

Join Thales and partners on November 12th at The Whiskey Bar and Museum  for an exclusive event that dives deep into actionable software monetization and licensing strategies.  Discover how these approaches can future-proof your digital products, streamlines operations, accelerate time-to-market and create an enhanced, customer-focused experience.

You will also hear from real-life case studies that demonstrate the impact of strategic licensing and monetization solutions in overcoming common challenges faced by software-driven businesses.


Discussion Topics:

  • Protecting Your Product: Learn how effective licensing and entitlement management can safeguard IP and revenue streams, crucial, especially in times of uncertainty.
  • Adapting to Changing Markets: Explore agile licensing and monetization strategies that enable rapid responses to market shifts and customer demands.
  • Selling the Way Customers Want to Buy: Discover how flexible licensing models can align with customer preferences.
  • Expanding Your Market: Identify monetization tactics to unlock new market opportunities, reach broader audiences, and drive sustainable growth.

 

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Agenda

Agenda

Time Topic Speaker
 9.30 AM

Registration and Networking

 

  
10.00 AM

Welcome and Introduction to Thales

 

 Vit Hofman Regional Sales Director, Thales Software Monetization
10.15 AM

Enhancing Delivery Through Software Licensing and Monetization

In this session, we will explore how to accelerate product delivery through smart licensing and monetization practices.  Learn effective techniques to optimize your approach, enabling faster market entry.  We will discuss strategies that streamline processes and support sustainable growth. 

 Netanel Levy, Solution Engineer,
Thales Software Monetization
10.45 AM

Customer Experience: Why We Needed a New Business Model

 Hexagon Manufacturing Intelligence
11.00 AM

Break

 

   
11.10 PM

Securing the Software Supply Chain

 Avi Kalo, Head, Aerospace & Defense Middle East & European Branch,
Frost & Sullivan
11.30 AM

Securing your Software: Adapting Licensing Strategies for Changing Markets

 In today's dynamic landscape, software security and adaptability are critical to protecting IP and ensuring business resilience.  This session will explore how evolving licensing strategies can safeguard your software against emerging threats while also meeting shifting customer expectations.

 Oren Bear, Product Manager,
Thales Software Monetization
11.50 PM

Data-Driven Intelligence

 Zeev Suraski, Engineering Director, Google
12.10 PM

Leveraging Data Insights for Accelerated Delivery

This session focuses on the power of software usage data to inform decision making and optimize product delivery.  Discover how insights drawn from data can help you refine processes, improve market responsiveness and support sustainable growth.

 Netanel Levy, Solution Engineer,
Thales Software Monetization
12.30 PM Q+A  
1.00 PM Lunch  
2.00 PM Whisky Tasting Experience  
3.00 PM Event Close  
     
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Speakers

Speakers

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Vit Hofman
Regional Manager, Thales Software Monetization

Vit Hoffman is the Regional Sales Manager responsible for Thales' Software Monetization business in the regions of Israel, Eastern Europe, Middle East and Africa. Vit has 20 years of experience in the IT/Telco environment working with major telecom orgnaizations, helping to transform the telecom industry. Over the past 6 years, Vit has been working with software driven organisations, advising on software monetization & licensing strategies to help them grow revenue. Vit holds a Masters degree in Computer Communication and he supports the local Thales Israeli team out of his home country, The Czech Republic.

 

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Yosi Afriat 
Territory Account Manager, Thales Software Monetization

Yosi Afriat is a Territory Account Manager with over a decade of experience in Software Monetization. Yosi works with leading enterprise organisations and the largest technology companies in Israel, advising on digitization projects and supporting them with strategies for automating business processes. 

Yosi holds a Bachelors degree in Business Administration and Management: Marketing and Finance.

 

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Netanel Levy
Solution Engineer, Thales Software Monetization

Netanel Levy is a seasoned Solution Engineer with over 10 years of experience in project management and technical leadership. Netanel combines his technical expertise with a deep understanding of customer needs, to deliver innovative Software Monetization strategies that drive business growth. Netanel is from Israel and holds a Bachelors degree in Information Systems. When not working, you will find him raising his 7 children and tending to his chickens and goats!

 

Thales

Highlights

Discover how to future proof your software strategy and
succeed in a changing global market

Join Thales on November 12th and hear from industry leaders and experts as they share cutting-edge strategies for leveraging software monetization and licensing to get more out of your current product offering, enabling you to future-proof your business.


You will also hear from real-life case studies, providing a strategic solution to the challenges many software-driven businesses currently face.
 

Key Takeaways:

  • Safeguarding your Software: Essential licensing strategies to protect your software, ensuring IP protection and revenue security in uncertain times.
  • Adapting to Market Shifts: Agile approaches for responding to changing software markets.
  • Expanding Your Market: Discover licensing and monetization strategies and tactic to grow your market reach and unlock new revenue streams. 
  • Optimizing Delivery: Hear best practices for reducing operational  costs and accelerating software delivery through efficient entitlement management and streamlined processes.

Venue

About the Venue

The Whiskey Bar and Museum

The Whiskey Bar & Museum is one of the largest complexes of its kind anywhere in the world, combining a bar-restaurant and a whiskey museum in one unique location.  The venue offers more than 1,000 whiskey varieties that hail from an impressively wide range of countries, from classic whiskey-producing regions like Scotland and Ireland, to distilleries a little further afield, in Hong Kong and India. 


For more information on the venue and location, please see here:

Whiskey Bar & Museum
Location
Directions

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This event is a private exclusive event intended for senior leaders in large leading technology companies. Thales reserves the right to reject and notify registrants who were not invited or do not fit the audience criteria.

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