Date of Event

Jun 3, 2021 11:30:00







Join us on June 3, 2021

Sentinel Insights 2021 is Thales Sentinel’s flagship software monetization
conference. This fast-paced virtual conference is packed with 3 hours of
expert guidance and real-world case studies from independent software
vendors and intelligent device manufacturers. You will learn how to boost
your revenue with the latest in software licensing, packaging, and
pricing models.


  • Executives who want to leverage their software or embedded software
    to become a tool for revenue growth 
  • Sentinel users – benchmark your progress and learn best practices
    from the experts and other users immersed in the monetization process


PT CT ET Event
9:30 AM 11:30 AM 12:30 PM Registration
Join us online for a preview of the day and access the Genius bars!
10:00 AM 12:00 PM 1:00 PM Welcome
Damien Bullot, VP Software Monetization, Thales
      View from the Sky: Where Companies Fail and How to Avoid the Traps of Shifting to Subscriptions 
Mark Thomason, Research Director, Digital Business Models & Monetization, IDC
      Lift-off! Making A Successful Launch Plan
Dave DiMillo, VP, Global Solution Sales, Thales
      How Gerber Transformed Customer Relationships through User Licensing
Melissa Rogers, Senior Vice President and General Manager Software, Gerber Technology
11:00 AM 1:00 PM 2:00 PM Break
Visit our Genius bars to meet our partners, peer-to-peer networking, product demos and much more!
11:15 AM 1:15 PM 2:15 PM How to Harness the Power of Recurring Revenue in Digital Transformations
Stephan Liozu, Chief Value Officer, Thales
      You Wouldn’t Buy a Rocket, But You Would Reserve a Seat: How Usership is Taking Over the World of Software
Amy Konary, Global VP, Subscribed Strategy Group, Zuora
      No More Homegrown: How WatchGuard is Forging Ahead With Licensing
Wayson Vannatta, CIO, WatchGuard Technologies
12:15 PM 2:15 PM 3:15 PM Break
Visit our Genius bars to meet our partners, peer-to-peer networking, product demos and much more!
12:30 PM 2:30 PM 3:30 PM The Path to Software Licensing – The Hybrid Licensing Environment
Darim Rahmatallah, Senior Product Manager, Thales
      Assessing the Business Value
Julie Donnell, Director, Business Value Consulting, Thales
1:30 PM 3:30 PM 4:30 PM Closing Remarks & Wrap

Our Genius bars will be open before, during and after the event for you to meet with our product experts, network with your peers and get answers to the questions you need!

*Agenda is subject to change. A recording of the sessions will be available on demand after June 3rd to all registered delegates. Please register in advance to guarantee access.

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Engage with the Pros in Real-time

Genius bars offer you the chance to engage directly with our partners and the Thales Sentinel team. You’ll get answers to pressing questions and can meet in real-time with experts from a range of fields.

Get answers to your questions about digital transformation from experts in this field. With help from Navint, explore how you can make the complicated pieces fit together and move your business forward.

Billing doesn’t have to be hard, and Zuora will have professionals available to answer your questions about what works best for different businesses and how you can make the right choices as you move to subscription.

The Cylynt platform is trusted by some of the world’s leading software companies for enhanced business intelligence and globally is protecting around $50 billion of software assets. Cylynt’s data-driven approach to software utilization enables companies to derive more value from their license compliance, while protecting their IP and brand reputation. Clients are currently realizing an RoI of 9:1 so visit this bar to find out more.

Wondering which Sentinel products will best meet your needs? Looking to find answers to a question about how EMS works? Our Thales Sentinel team is all in one place to answer your questions, whether you’re a current customer or not.

Software licensing has the power to help you build revenue—but don’t trust a promotion. Talk to the Thales Sentinel Business Value team who can help you understand the potential that licensing has to offer based on your actual business.

This is your chance to actively engage with other conference participants, just like you would if we were live. Find out how they’re handling similar challenges to your own, with Sentinel staff on hand to answer questions and assist as needed.






Mark Thomason
Research Director, Digital Business Models & Monetization, IDC

Mark Thomason’s research examines traditional and emerging monetization models for digital products and services and identifies disruptive business models and technologies such as cloud services, product to “aaS” transformation, and monetization enabled by innovation accelerators such as IoT. Mark holds a B.S. in Management of Information Systems from University of Central Florida and an M.S. in Business Administration from Keller Graduate School of Management.


Stephan Liozu
Chief Value Officer, Thales Group

Stephan M. Liozu, Ph.D. is Chief Value Officer at Thales Group and founder of Value Innoruption Advisors, a consulting boutique specializing in value-based pricing, digital pricing, and industrial pricing. He is the author of ten pricing books including “Monetizing Data” published in 2018 with Dr. Ulaga. Stephan holds a Ph.D. in Management from Case Western Reserve University, an M.S. in Innovation Management from Toulouse School of Management, and an MBA in Marketing from Cleveland State University.


Amy Konary
Global VP, Subscribed Strategy Group, Zuora

Amy Konary is Global VP, Subscribed Strategy Group, Zuora. She has over 20 years of experience advising companies on subscription business strategies. As founder and chair of the Subscribed Institute, a think tank for the subscription economy, she convenes business executives, thought leaders, and industry experts and generates research and industry benchmarks on subscription transformation topics. Amy also advises Zuora customers on subscription business strategy development, execution, and maturity.


Wayson Vannatta
CIO, WatchGuard Technologies

Wayson Vannatta joined WatchGuard in 2015 and is responsible for the company’s global IT strategy, development, operations, and business systems and services. He brings over 18 years of IT management, software development and operations experience to WatchGuard. Previously, Wayson was Vice President of Technology at InfoSpace, a leading provider of search and monetization solutions, where he led software engineering, infrastructure engineering, corporate systems, and data warehouse. During his tenure at InfoSpace, he was instrumental in moving their entire infrastructure to the public cloud while transforming the way they deliver software solutions. Wayson holds an MBA from Columbia College and a Bachelor’s degree in Computer Science from St. Martin’s College.


Melissa Rogers
Senior Vice President Software Solutions, Gerber Technology

Melissa Rogers is Senior Vice President for Software Solutions. Her focus is on the company’s integrated software portfolio, helping to drive innovation. Melissa is ready to make an impact through change, transformation or new programs. Melissa joined Gerber from Autodesk, a leading software company focused on the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Most recently, Melissa held the position of VP of Subscriber Platform Engineering at Autodesk. In this role, she drove the turnaround of the subscriber platform engineering organization contributing to Autodesk’s $894M total net subscriber revenue in 2017.


Damien Bullot
Vice President & Co-General Manager, Thales Software Monetization

Damien Bullot is Vice President & Co-General Manager of Thales’ Software Monetization division, and is based in Austin, Texas. A French native, he moved to the New York area to serve as VP of Sales for the Identity and Data Protection BL of Safenet Inc., a Gemalto US-based subsidiary. Prior to this, Damien held several leadership positions within Gemalto’s different business units in EMEA and in Latin America, including serving as Country Manager in Brazil.
A graduate of Aix en Provence University in France, Damien also holds an MSC in Marketing Management from IAE Business Institute.


Dave DiMillo
Vice President – Global Solution Sales, Thales Software Monetization

Dave is an industry expert in software business models and entitlement management with a focus on the E2E software monetization lifecycle. He currently leads multiple teams within Thales’ Software Monetization business unit including the Business Value and Business Development teams. He is responsible for ensuring our sales people get beyond selling by helping our customers realize the financial impact of having their business problems addressed. Dave is responsible for Thales’ value selling program, ROI tools and customer-facing solution collateral.


Julie Donnell
Director – Global Business Value Consulting, Thales Software Monetization

Julie Donnell is an industry expert on software licensing, deployment and delivery, with a passion for delighting customers. As the Director, Global Business Value Consulting at Thales, she helps customers quantify the value of modernizing their software licensing platform and approach, focusing on business impact and ROI. Working in the software industry for more than 20 years, Julie has a deep cross-organizational experience with the global challenges associated with bringing software products to market. Julie earned a B.S. in Computer Information Science and a Master of Business Administration and she is a big Penn State football fan!


Darim Rahmatallah
Senior Product Manager, Thales Software Monetization

Darim is the unique breed who possess both the deep technical expertise and the ability to explain that technology in dynamic terms for the lay person. He has been involved in software monetization/licensing for over two decades. Having started his career in pre- and post-sales support, Darim then moved to the product management side of the business. He is currently responsible for guiding the Thales Software Monetizing product strategy and roadmap, along with maintaining an effective product identity. You will find him to be a riveting speaker not to be missed.



What you can expect

  • Learn directly from subject-matter experts 
  • Discover how offering subscriptions can supercharge your business
  • Explore techniques to create effective recurring revenue packaging
  • Hear best practices for implementing flexible pricing models
  • Real-world case studies presented by Sentinel customers
  • A candid assessment of the business value of software monetization
  • Gain a keen understanding of how to keep customers for life
  • Preview the next frontier of software trends and future Sentinel solutions
  • Network with Sentinel users, executives from companies like yours who have been successful in transforming their operations 
  • Participate in interactive conversations at our Genius Bar breaks




Get the most out of the conference

1. Register and Attend!  Some sessions will only be available to those who have pre-registered. By attending the live event, you can ask your questions directly to the experts and take full advantage of the networking opportunities.

2. Bring your entire cross-functional digital transformation team. This is your opportunity to share an interactive experience that will help each member move forward in their specific discipline. 

3. Bring questions. Or better yet, send them in advance and we will be ready to answer them live. Do you want to hear about successful license models for medical devices? Or maybe how to leverage product packaging for revenue growth? Perhaps you’re looking for the best tips on moving to recurring revenue? 

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