As software products and AI models become more complex, many companies struggle to translate that innovation into predictable, scalable revenue. With software deployment models expanding, AI investments rising, and pricing moving beyond traditional subscriptions, monetization is no longer a technical function, it’s a leadership priority.
Join Thales on March 9th at The Whisky Bar & Museum in Tel Aviv for "Securing Software Growth", a focused executive session bringing together CEO's, Product leaders, and R&D executives responsible for driving profitable growth.
Designed for senior leaders shaping commercial strategy in Israel's tech ecosystem, this session delivers practical frameworks to reduce revenue leakage and unlock scalable growth.
If you’re responsible for profitable growth, accelerating GTM, or protecting your technology advantage, this session will give you practical clarity on how to evolve your monetization approach.
Reserve your seat today 👉
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| Presenters: |
Netanel Levy, Thales Vit Hofman, Thales Oren Bear, Thales |
|---|---|
| Date: |
9th March 2026 |
| Time: |
9.30AM - 3PM |
| Time | Event | Speaker |
|---|---|---|
| 9.30 AM | Registration and Networking | |
| 10.00 AM |
Welcome and Introduction to Thales |
Vit Hofman, |
| 10.15 AM |
Keynote From Product Value to Revenue Impact: How Leading Software Companies are Rethinking Packaging & Pricing Software pricing is entering a new phase as buying behavior, usage patterns, and monetization models continue to evolve. The session highlights key global pricing and packaging trends and explains how leading software companies are translating these shifts into commercial decisions. We examine how to rethink pricing structures, packaging logic, and monetization models to better capture value and drive growth. The focus is on practical levers leaders can apply to grown revenue. |
Jakob Weidig, Partner, |
| 11.00 AM |
Keynote |
Tal Laufer, |
| 11.45 AM |
Break |
|
| 12.00 PM |
From Protection to Revenue |
Netanel Levy, Solution Engineering, Thales Software Monetization
Oren Bear, |
| 12.45 PM | Q+A | |
| 1.00 PM | Lunch & Whisky Tasting | |
| 2.30 PM |
Event Close |
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