Monetization has become of the biggest levers for growth in software businesses today.
From subscription and usage-based models to hybrid approaches, the way companies capture value if evolving rapidly.
But defining the right strategy is only part of the story. The real challenges if making that strategy work - consistently, and at scale - across the business.
Because monetization doesn't sit in one place. its spans product, pricing, sales, finance and operations. And its the interaction between those areas where things either come together and generate growth... or start to introduce friction, complexity and missed revenue.
Join Thales Software Monetization, Simon-Kucher & Partners and P2S Management Consultancy on May 12th in Brussels for an intimate executive event where will explore the topics of building revenue reality. From defining effective monetization strategies, through to implementing them in a way that actually delivers value at scale.
If you're involved in defining, selling, delivering or managing software monetization, you may recognize some of these challenges:
Hosted at the iconic Corinthia Grand Hotel Astoria in central Brussels, this private event is designed for senior leaders responsible for monetization, pricing, product strategy and revenue operations.
Whether you are beginning the transition from legacy licensing or scaling existing recurring revenue models, this session will prove the clarity and practical guidance needed to modernize your commercial models and scale with confidence.
Two places have been reserved for your organization. We encourage you to share this invitation with colleagues across commercial, product and technical teams to ensure alignment.
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| Presenters: |
Thales Software Monetization
Simon-Kucher & Partners
P2S Management Consultancy |
|---|---|
| Date: |
12 May 2026 |
| Time: |
9.00AM - 2PM |
| Time | Event | Speaker |
|---|---|---|
| 9.00 AM | Registration, Breakfast, Networking | |
| 9.30 AM |
Welcome and Introductions |
Jonathan Richards, Regional Director, Thales Software Monetization |
| 9:45 AM |
Keynote: |
Simon-Kucher & Partners |
| 10.30 AM |
Keynote: Join experts from P2S for an in-depth exploration of how to shift from a one time product sales to recurring revenue through subscription enhancing revenue. |
P2S Management Consultancy |
| 11.00 AM | Break | |
| 11.15 AM |
Bringing Monetization Strategy to Life Pricing, packaging, subscriptions and XaaS models set the strategy, but recurring revenue depends on the licensing and monetization capabilities that support them. This session provides a clear view of the key monetization layers and help participant assess where their organization stands today compared to where it needs to be. You will leave understanding how a modern software licensing and monetization platform enable pricing and packaging strategies to be implemented with control, visibility and scalability.
|
Darim Rahmatallah, Thales Software Monetization
|
| 11.45 AM |
Product Panel: Monetization strategies are only as effective as their execution. In this panel, we are joined by product leaders and experts from Malvern Panalytical, and P2S, sharing real-world insights on they operationalize pricing and revenue models at scale. The discussion will explore how organizations align product, pricing, sales, and operations, with a focus on order management, automated entitlement, and system integration. Attendees will gain practical perspectives on connecting strategy to execution, improving customer delivery, and building foundations for sustainable growth. |
Adrian Pearce, Thales
Gregory Fossey |
| 12.30 PM | Q+A Panel | |
| 1:00 PM | Networking Lunch |
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