AI is accelerating a fundamental shift in the software economy. Customers are changing how they buy, consume and derive value from software - creating pressure for software companies to rethink traditional approaches to pricing, packaging and monetization.
Capturing value in this new software economy requires more than product innovation. transform how they package, price and monetize software - creating new approaches for AI enabled offerings, adopting flexible business models, and leveraging trusted usage intelligence to make smarter commercial decision.
Join Thales, Simon-Kucher & Partners and P2S for an invitation only event exploring leading software organizations are adapting their commerical models for the next era of software.
Together we will discuss how companies are:
This executive event is designed for leaders responsible for product strategy, commercial transformation, revenue growth and software operations.
You will:
✓ Understand how AI, cloud, and usage-based economics are redefining software monetization
✓ Discover flexible monetization strategies that increase customer value while driving recurring revenue growth
✓ Learn how software usage data converts to smarter product, pricing, and go-to-market decisions
To find out more about the collection and processing of your personal data, please click here.
You have the right to access your personal data. You may also request the correction or deletion of your personal data. You also have the right to withdraw your consent or to object to the processing of your personal data and to request that such processing be restricted. Finally, you can request your personal data to be sent to you in a structured and standard format.
To exercise your rights or make a complaint, please click here.
You may also contact the Thales Group Data Protection Officer by sending an e-mail to dataprotection@thalesgroup.com.
In all cases, you have the right to lodge a complaint with the competent data protection authority.
| Presenters: |
Thales Software Monetization
Simon-Kucher & Partners
P2S Management Consultancy |
|---|---|
| Date: |
08 October 2026 |
| Time: |
9.00 - 14.00 CET |
| Time | Event | Speaker |
|---|---|---|
| 9.00 AM | Registration, Breakfast, Networking | |
| 9.30 AM |
Welcome and Introductions |
Jonathan Richards, Regional Director, Thales Software Monetization |
| 9:45 AM |
Keynote: |
Simon-Kucher & Partners |
| 10.30 AM |
Keynote: Join experts from P2S for an in-depth exploration of how to shift from a one time product sales to recurring revenue through subscription enhancing revenue. |
P2S Management Consultancy |
| 11.00 AM | Break | |
| 11.15 AM |
Bringing Monetization Strategy to Life Pricing, packaging, subscriptions and XaaS models set the strategy, but recurring revenue depends on the licensing and monetization capabilities that support them. This session provides a clear view of the key monetization layers and help participant assess where their organization stands today compared to where it needs to be. You will leave understanding how a modern software licensing and monetization platform enable pricing and packaging strategies to be implemented with control, visibility and scalability.
|
Darim Rahmatallah, Thales Software Monetization
|
| 11.45 AM |
Product Panel: Monetization strategies are only as effective as their execution. In this panel, we are joined by product leaders and experts from sharing real-world insights on they operationalize pricing and revenue models at scale. The discussion will explore how organizations align product, pricing, sales, and operations, with a focus on order management, automated entitlement, and system integration. Attendees will gain practical perspectives on connecting strategy to execution, improving customer delivery, and building foundations for sustainable growth. |
Adrian Pearce, Thales |
| 12.30 PM | Q+A Panel | |
| 1:00 PM | Networking Lunch |
Choose how many benefits you want to promote
NONE
(hides section)
SafeNet authentication solutions offered several key advantages, including easy-to-use mobile authenticators that have been deployed to employees' iPhones and Android phones, and the ability to support our future security needs by being able to implement additional security applications in the future.
— Rudolf Hotter, COO, CANCOM AG
This is content that supports your offering in more detail to fill out the form. It should follow on from your headline and explain the benefits of your wonderfully fantastic product or service.
