Date of Event

Jun 9, 2021 13:30:00







Join us on June 9, 2021

Sentinel Insights 2021 is Thales Sentinel’s flagship software monetization
conference. This fast-paced virtual conference which launches at 9am BST /
1:30pm IST, is packed with 3 hours of expert guidance and real-world case
studies from  independent software vendors and intelligent device manufacturers.
You will learn how to boost your revenue with the latest in software licensing,
packaging, and pricing models.


  • Executives who want to leverage their software or embedded software
    to become a tool for revenue growth 
  • Sentinel users – benchmark your progress and learn best practices
    from the experts and other users immersed in the monetization process


Sentinel Insights is designed to address market trends for all, with dedicated breakout bars for current Sentinel users, and hand-selected partners to assist those who are just starting to investigate how to make software a tool for revenue growth. Specific session presenters coming soon.

       Time (BST) Event
08:45AM – 09:00AM Registration
Join us online for a preview of the day!
09:00AM – 09:05AM Welcome & Introductions
Alex Neumann, EMEA Sales VP, Thales Software Monetization
09:05AM – 09:25AM View from the Sky: Where Companies Fail and How to Avoid the Traps of Shifting to Subscriptions
Mark Thomason, Research Director at IDC
09:25AM – 09:35AM Lift-off! Making A Successful Launch Plan
Steffen Rehnig, UK, BeNeLux and Nordics Sales Director, Thales Software Monetization
09:35AM – 09:50AM Three Stage Boosters - the Journey So Far at Oxford Instruments
Dean Bass, Product Development Director, Oxford Instruments NanoAnalysis
10:10AM – 10:25AM Break
Visit our Genius bars to meet our partners, peer-to-peer networking, product demos and much more!
10:25AM – 10:40AM The Path to Software Licensing – The Hybrid Licensing Environment
Darim Rahmatallah, Senior Product Manager, Thales Software Monetization
10:40AM – 11:00AM Where is Sentinel going?
Ansgar Dodt, VP Product Management, Thales Software Monetization
11:00AM – 11:20AM Change at Philips: lessons from the 3,000 foot level
John Hubbard, Business Process Expert, Software Entitlement & Licensing, Philips
11:20AM – 11:40AM Break
Visit our Genius bars to meet our partners, peer-to-peer networking, product demos and much more!
11:40AM – 12:00PM How to Harness the Power of Recurring Revenue in Digital Transformations
Stephan Liozu, Chief Value Officer, Thales
12:00PM – 12:15PM You Wouldn’t Buy a Rocket, But You Would Reserve a Seat: How Usership is Taking Over the World of Software
Amy Konary, Global VP, Subscribed Strategy Group, Zuora 
12:15PM – 12:30PM How Gerber Transformed Customer Relationships through User Licensing
Melissa Rogers, Senior Vice President and General Manager Software, Gerber Technology
12:30PM – 12:35PM Closing Remarks & Wrap
12:35PM – 13:00PM Visit our Genius bars to meet our partners, peer-to-peer networking, product demos and much more!

Please Note:

  • This agenda is subject to change.
  • All sessions will be available to registered participants after the event but to gain access to those recordings, you must register in advance.

Also visit our many genius bars that will be open for the duration of the event, across registration and including through breaks:

  • Come and ask your questions face to face, to a real person.
  • Meet our esteemed and knowledgeable partners.
Space Background


Engage with the Pros in Real-time

Genius bars offer you the chance to engage directly with our partners and the Thales Sentinel team. You'll get answers to pressing questions and can meet in real-time with experts from a range of fields.

The Cylynt platform is trusted by some of the world’s leading software companies for enhanced business intelligence and globally is protecting around $50 billion of software assets. Cylynt’s data-driven approach to software utilization enables companies to derive more value from their license compliance, while protecting their IP and brand reputation. Clients are currently realizing an RoI of 9:1 so visit this bar to find out more.

Get answers to your questions about digital transformation from experts in this field. With help from Navint, explore how you can make the complicated pieces fit together and move your business forward.

Billing doesn’t have to be hard, and Zuora will have professionals available to answer your questions about what works best for different businesses and how you can make the right choices as you move to subscription.

Wondering which Sentinel products will best meet your needs? Looking to find answers to a question about how EMS works? Our Thales Sentinel team is all in one place to answer your questions, whether you’re a current customer or not.

Software licensing has the power to help you build revenue—but don’t trust a promotion. Talk to the Thales Sentinel Business Value team who can help you understand the potential that licensing has to offer based on your actual business.






Mark Thomason
Research Director, Digital Business Models & Monetization, IDC

Mark Thomason’s research examines traditional and emerging monetization models for digital products and services and identifies disruptive business models and technologies such as cloud services, product to “aaS” transformation, and monetization enabled by innovation accelerators such as IoT. Mark holds a B.S. in Management of Information Systems from University of Central Florida and an M.S. in Business Administration from Keller Graduate School of Management.


Stephan Liozu
Chief Value Officer, Thales Group

Stephan M. Liozu, Ph.D. is Chief Value Officer at Thales Group and founder of Value Innoruption Advisors, a consulting boutique specializing in value-based pricing, digital pricing, and industrial pricing. He is the author of ten pricing books including “Monetizing Data” published in 2018 with Dr. Ulaga. Stephan holds a Ph.D. in Management from Case Western Reserve University, an M.S. in Innovation Management from Toulouse School of Management, and an MBA in Marketing from Cleveland State University.


John Hubbard
Business Process Expert, Software Entitlement & Licensing, Philips

John is the Business Process Expert for Software Entitlement & Licensing at Philips, with over two decades of experience in software development and process management. In his current BPE role, John is responsible for designing and implementing the standard process for software entitlement and license management in Philips. He has built and grown a cross-functional network of subject matter experts within Philips to capture requirements, evaluate process design changes, implement integrations between Sentinel and Philips “home-grown” and vendor managed systems, and to review and validate developed functional changes related to software entitlements and licensing. John and his team collaborate with Program Management to develop strategies for process adoption and plan the transformation activities with Philips business units needed to migrate their processes, systems and data from current state to the target. John and his wife live in Spokane, Washington USA and are happily observing at a distance the (ad)ventures into adulthood of their young adult children.


Amy Konary
Global VP, Subscribed Strategy Group, Zuora

Amy Konary is Global VP, Subscribed Strategy Group, Zuora. She has over 20 years of experience advising companies on subscription business strategies. As founder and chair of the Subscribed Institute, a think tank for the subscription economy, she convenes business executives, thought leaders, and industry experts and generates research and industry benchmarks on subscription transformation topics. Amy also advises Zuora customers on subscription business strategy development, execution, and maturity.


Dean Bass
Product Development Director, Oxford Instruments NanoAnalysis

Dean Bass is a Product Development Director for Oxford Instruments. He has over 20 years of industry acumen in guiding high tech R&D organisations towards strategic development and portfolio management. Currently managing a team of over 80 scientists and engineers for the NanoAnalysis business, he is responsible for driving People and Change Leadership within the organisation. His Program and Project Leadership expertise has allowed him to accelerate his team to new levels of performance through a combination of business analysis, process re-engineering, and change leadership skills.


Melissa Rogers
Senior Vice President Software Solutions, Gerber Technology

Melissa Rogers is Senior Vice President for Software Solutions. Her focus is on the company’s integrated software portfolio, helping to drive innovation. Melissa is ready to make an impact through change, transformation or new programs. Melissa joined Gerber from Autodesk, a leading software company focused on the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Most recently, Melissa held the position of VP of Subscriber Platform Engineering at Autodesk. In this role, she drove the turnaround of the subscriber platform engineering organization contributing to Autodesk’s $894M total net subscriber revenue in 2017.


Ansgar Dodt
Vice President Product Management, Thales Software Monetization

Ansgar Dodt has been active in the licensing environment for more than 15 years. He has been Head of Product Management at Thales since 2020 and was previously responsible for the software monetization strategy. Before that, Mr. Dodt first headed European and then global sales. At the same time he is the managing director of Thales in Germany. Before working in the licensing sector, Ansgar Dodt was a member of the board of directors at Eracom, a provider of encryption solutions, member of the board of a venture capital company and senior project manager at McKinsey.


Alexander Neumann
Vice President EMEA Sales, Thales Software Monetization

Over the past 18 years, Alexander Neumann has worked in various sales positions and is currently responsible for the EMEA region. In direct dialogue with the companies, he supports them in driving the implementation of digitization, developing sources of income through new business models, keeping costs under control through automation and at the same time increasing customer satisfaction. Before that, he worked in sales at Siemens in the Information and Communication Mobile.


Darim Rahmatallah
Senior Product Manager, Thales Software Monetization

Darim is the unique breed who possess both the deep technical expertise and the ability to explain that technology in dynamic terms for the lay person. He has been involved in software monetization/licensing for over two decades. Having started his career in pre- and post-sales support, Darim then moved to the product management side of the business. He is currently responsible for guiding the Thales Software Monetizing product strategy and roadmap, along with maintaining an effective product identity. You will find him to be a riveting speaker not to be missed.


Steffen Rehnig
Sales Director UK, Benelux & Nordics, Thales Software Monetization

Steffen Rehnig is currently responsible for the sales team across UK, BeNeLux and Nordics for Software Monetization at Thales DIS CPL, and was previously a senior consultant within the Professional Services team. With 12 years of experience and understanding of licensing and software monetization, his focus is on working with companies to achieve your commercial goals and support the integration of Sentinel Thales Solutions within your products and infrastructure in order to increase your organizations revenue potential.



What you can expect

  • Learn directly from subject-matter experts 
  • Discover how offering subscriptions can supercharge your business
  • Explore techniques to create effective recurring revenue packaging
  • Hear best practices for implementing flexible pricing models
  • Real-world case studies presented by Sentinel customers
  • A candid assessment of the business value of software monetization
  • Gain a keen understanding of how to keep customers for life
  • Preview the next frontier of software trends and future Sentinel solutions
  • Network with Sentinel users, executives from companies like yours who have been successful in transforming their operations 
  • Participate in interactive conversations at our Genius Bar breaks



Get the most out of the conference

1. Register and Attend!  Some sessions will only be available to those who have pre-registered. Join us live and take full advantage of the Genius Bars to speak directly to the experts on the issues you care most about.

2. Visit the Genius Bars during the breaks. We have built in time for you to hold a direct conversation with peers and experts. This is a unique opportunity to fully engage on the challenges you are facing.

3. Bring questions. Or better yet, send them in advance and we will be ready to answer them live. Do you want to hear about successful license models for medical devices? Or maybe how to leverage product packaging for revenue growth? Perhaps you’re looking for the best tips on moving to recurring revenue? 

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