Date of Event

Jun 9, 2021 13:30:00







Join us on June 9, 2021

Sentinel Insights 2021 is Thales Sentinel’s flagship software monetization
conference. This fast-paced virtual conference which launches at 9am BST /
1:30pm IST, is packed with 3 hours of expert guidance and real-world case
studies from  independent software vendors and intelligent device manufacturers.
You will learn how to boost your revenue with the latest in software licensing,
packaging, and pricing models.


  • Executives who want to leverage their software or embedded software
    to become a tool for revenue growth 
  • Sentinel users – benchmark your progress and learn best practices
    from the experts and other users immersed in the monetization process


Sentinel Insights is designed to address market trends for all, with dedicated breakout bars for current Sentinel users, and hand-selected partners to assist those who are just starting to investigate how to make software a tool for revenue growth. Specific session presenters coming soon.

       Time (BST) Event
08:45AM – 09:00AM Registration
Join us online for a preview of the day!
09:00AM – 09:10AM Welcome & Introductions
Alex Neumann, EMEA Sales VP, Thales Software Monetization
09:10AM – 09:30AM View from the Sky: Where Companies Fail and How to Avoid the Traps of Shifting to Subscriptions
Mark Thomason, Research Director at IDC
09:30AM – 09:45AM Addressing the Market Trends
Steffen Rehnig, UK, BeNeLux and Nordics Sales Director, Thales Software Monetization
09:45AM – 10:10AM Customer Presentation
10:10AM – 10:20AM Break
Visit our Genius bars to meet our partners, peer-to-peer networking, product demos and much more!
10:20AM – 10:40AM The Path to Software Based Licencing
Stefan Haupt, Director Sales Engineering, Thales Software Monetization
10:40AM – 11:05AM Customer Presentation
11:05AM – 11:25AM How to Harness the Power of Recurring Revenue in Digital Transformations
Stephan Liozu, Chief Value Officer, Thales
11:25AM – 11:35AM Break
Visit our Genius bars to meet our partners, peer-to-peer networking, product demos and much more!
11:35AM – 12:00PM Embracing the Subscription Based Business Model
Amy Konary, Global VP, Subscribed Strategy Group, Zuora 
12:00PM – 12:20PM Where is Sentinel going?
Ansgar Dodt, VP Product Management, Thales Software Monetization
12:20PM – 12:30PM Closing Remarks & Wrap

Please Note:

  • This agenda is subject to change.
  • All sessions will be available to registered participants after the event but to gain access to those recordings, you must register in advance.

Also visit our many genius bars that will be open for the duration of the event, across registration and including through breaks:

  • Come and ask your questions face to face, to a real person.
  • Meet our esteemed and knowledgeable partners.
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Engage with the Pros in Real-time

Genius bars offer you the chance to engage directly with our partners and the Thales Sentinel team. You'll get answers to pressing questions and can meet in real-time with experts from a range of fields.

More information coming soon.

More information coming soon.

More information coming soon.

More information coming soon.

More information coming soon.






Mark Thomason
Research Director, Digital Business Models & Monetization, IDC

Mark Thomason’s research examines traditional and emerging monetization models for digital products and services and identifies disruptive business models and technologies such as cloud services, product to “aaS” transformation, and monetization enabled by innovation accelerators such as IoT. Mark holds a B.S. in Management of Information Systems from University of Central Florida and an M.S. in Business Administration from Keller Graduate School of Management.


Stephan Liozu
Chief Value Officer, Thales Group

Stephan M. Liozu, Ph.D. is Chief Value Officer at Thales Group and founder of Value Innoruption Advisors, a consulting boutique specializing in value-based pricing, digital pricing, and industrial pricing. He is the author of ten pricing books including “Monetizing Data” published in 2018 with Dr. Ulaga. Stephan holds a Ph.D. in Management from Case Western Reserve University, an M.S. in Innovation Management from Toulouse School of Management, and an MBA in Marketing from Cleveland State University.


Ansgar Dodt
Vice President Product Management, Thales Software Monetization

Ansgar Dodt has been active in the licensing environment for more than 15 years. He has been Head of Product Management at Thales since 2020 and was previously responsible for the software monetization strategy. Before that, Mr. Dodt first headed European and then global sales. At the same time he is the managing director of Thales in Germany. Before working in the licensing sector, Ansgar Dodt was a member of the board of directors at Eracom, a provider of encryption solutions, member of the board of a venture capital company and senior project manager at McKinsey.


Alexander Neumann
Vice President EMEA Sales, Thales Software Monetization

Over the past 18 years, Alexander Neumann has worked in various sales positions and is currently responsible for the EMEA region. In direct dialogue with the companies, he supports them in driving the implementation of digitization, developing sources of income through new business models, keeping costs under control through automation and at the same time increasing customer satisfaction. Before that, he worked in sales at Siemens in the Information and Communication Mobile.


Stefan Haupt
Director Sales Engineering, Thales Software Monetization

Stefan Haupt has been part of the Software Monetization Sales Engineering Team for 13 years. He has been Director of Sales Engineering since 2014. His team consists of technical experts who support potential customers during the pre-sales phase. You are the main point of contact for all technical matters before signing a contract. This includes, for example, answering RFIs, help with evaluation and proof-of-concepts, hands-on workshops and training.


Steffen Rehnig
Sales Director UK, Benelux & Nordics, Thales Software Monetization

Steffen Rehnig is currently responsible for the sales team across UK, BeNeLux and Nordics for Software Monetization at Thales DIS CPL, and was previously a senior consultant within the Professional Services team. With 12 years of experience and understanding of licensing and software monetization, his focus is on working with companies to achieve your commercial goals and support the integration of Sentinel Thales Solutions within your products and infrastructure in order to increase your organizations revenue potential.



What you can expect

  • Learn directly from subject-matter experts 
  • Discover how offering subscriptions can supercharge your business
  • Explore techniques to create effective recurring revenue packaging
  • Hear best practices for implementing flexible pricing models
  • Real-world case studies presented by Sentinel customers
  • A candid assessment of the business value of software monetization
  • Gain a keen understanding of how to keep customers for life
  • Preview the next frontier of software trends and future Sentinel solutions
  • Network with Sentinel users, executives from companies like yours who have been successful in transforming their operations 
  • Participate in interactive conversations at our Genius Bar breaks



Get the most out of the conference

1. Register and Attend!  Some sessions will only be available to those who have pre-registered. Join us live and take full advantage of the Genius Bars to speak directly to the experts on the issues you care most about.

2. Visit the Genius Bars during the breaks. We have built in time for you to hold a direct conversation with peers and experts. This is a unique opportunity to fully engage on the challenges you are facing.

3. Bring questions. Or better yet, send them in advance and we will be ready to answer them live. Do you want to hear about successful license models for medical devices? Or maybe how to leverage product packaging for revenue growth? Perhaps you’re looking for the best tips on moving to recurring revenue? 

Register today

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