Shift from Hardware to Software-Led Growth
Join Industrial Automation Companies Worldwide
Using Sentinel
Case Studies
Here are excerpts from industrial automation software provider success stories using Thales Sentinel.
Stäubli evolved their robotics software into a secure, recurring revenue stream
A provider of robotic arms and other robotics, this company established software subscriptions, offered tailored pricing and upsells, and deployed new releases in under 2 weeks.
CLAAS modernizes farming software UX and generates recurring revenue
This agricultural machinery provider licensed and distributed software most efficiently while integrating with their backend.
Siemens AG scales business and improves customer satisfaction
The Digital Industries Process Automation division streamlined their software deployment and registration processes, including enabling immediate updates.
Bluetron scaled their industrial automation software platform from a hundred licenses to thousands
Renowned in China, this company started with Sentinel hardware licenses and underwent a full digital transformation with Thales.
To learn more about these case studies at ISA, sign up to meet us there!
Lunit scaled their AI cancer detection software using Thales Sentinel licensing, protection and monetization, creating a path toward profitability and IPO
" Thales has played a vital role in protecting the core technology of our AI solution... "
Minhong Jang
Co-founder & Chief Business Officer
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Here's how companies use Thales Sentinel to monetize their software.
Prevent Revenue Leakage
Every copy should be a paid copy - secure licensing ensures your IP can translate into revenue. Stop piracy, unauthorized use, and overdeployment.
Ensure Compliance & Control
Your licensing is your infrastructure for trust and governance. Maintain visibility and control across deployments, channel partners, and regulatory parameters.
Enable Flexible Business Models Code-Free
Adapt to market demands and customer preferences quickly. Try diverse pricing strategies, launch free trials, and package bundles - all without engineering involvement.
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Don’t Let Monetization Be an Afterthought
Due to the extensive R&D and computing power costs necessary for producing and running an AI offering, organizations need to monetize strategically to be profitable. Yet, forty-two percent of companies that launched an AI product or service lack an AI monetization plan, according to the Emergence 2024 Beyond Benchmarks Report. By implementing direct AI monetization with a software licensing and entitlement platform, you generate new revenue streams and secure your AI model, leading to profitability.
Dale Hopkinson
Join us for our presentation,
“Software Monetization: Reimagine Growth in Industrial Automation”
on October 6th, 10:45am
with Dale Hopkinson, Senior Product Manager, Thales Software Monetization
Explore More Resources
Check out these informative articles and case studies about AI monetization and software IP protection.
Take Your Licensing to the Next Level
Licensing your software is a given. However, to truly scale your business, you need to go beyond licensing and start monetizing at scale. Using the Sentinel entitlement management system (EMS), you can set up monetization plans with flexible pricing and packaging tailored to your target markets — without any need for code changes. Read our eBook, The Definitive Guide to Entitlements and Entitlement Management, to find out how entitlement management paves your way to scale your software business for success.
Find out how to grow industrial automation software revenue at scale
Book a Demo at ISA
Disney’s Coronado Springs Resort
Lake Buena Vista, FL
October 5-7, 2025
Booth #409
Explore Thales Sentinel capabilities to license, monetize, and protect your software. Fill out this form and we will be in touch to schedule a meetup at our ISA booth. 👉
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