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Meet the Thales Software /Monetization team at Dreamforce to discover how leading software companies turn AI innovation into sustainable business growth through modern licensing, advanced software protection, and agile entitlement management for pricing and packaging, and the data to improve sales and roadmap.
As automation becomes smarter and more connected, new challenges emerge:
To stay competitive, automation leaders need more than innovation.
They need control, flexibility, and insight.
AI-powered applications, embedded intelligence, digital services, and consumption-based offerings are catering new opportunities with new commercial challenges.
Whether you're launching AI-powered products, modernizing your software business, or expanding through acquisitions, success depends on having the flexibility to commercialize innovation without increasing operational complexity.
At Dreamforce, discover how a modern monetization strategy helps you:

From robotics and machine vision to motion control and smart factories, automation solutions are increasingly software defined.
Sentinel supports:
With Sentinel, you:







Meet Us at Dreamforce 2026
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