Making life easier for embedded software developers, Sentinel Licensing Development Kit (LDK) is now available as an add-on for the LabVIEW Tools Network. This updated version of the award-winning licensing solution makes light work of entitlement management and usage tracking, while keeping your application – and intellectual property – as secure as ever.Get the scoop
Executive buy-in is critical to the success of any software monetization initiative. Few people understand this better than Gemalto’s own Senior Vice President of Software Monetization, Shlomo Weiss. He shared with us some useful tips on how to pitch software monetization to a C-Level executive.Get the tips
The release of Sentinel EMS 3.1 sees a number of enhancements to usability and performance, full details of which can be found here.LEARN MORE
In an effort to help ISVs enhance the user experience and maximize software revenue with a single licensing system, Gemalto has made Sentinel Licensing Development Kit (LDK) available on the NI LabVIEW Tools Network.
This add-on for LabVIEW allows you to optimize your operational efficiency and business agility with relative ease. You can deliver, track, and manage end-user entitlements and product usage, while at the same time protecting your applications from reverse engineering, code tampering, and intellectual property (IP) theft.
Use LDK for LabVIEW to:
A truly ‘future-proof’ solution, Sentinel LDK provides comprehensive out-of-the-box software monetization. It supports Windows 32-bit on x86 platforms, and leverages both hardware and software-based licensing.
To download the auto-installer, visit National Instruments.
Although it has become a hot topic in recent years, the Internet of Things (IoT) is not a new phenomenon. However, due to the proliferation of intelligent devices entering the market and the rise in connectivity, the IoT is having a far greater impact on our day-to-day lives than ever before. From wearables that track our fitness levels, all the way up to smart buildings capable of predictive maintenance, the amount of usage data being generated and transmitted is immense. Having this level of customer insight is great for optimizing your software offering and creating new revenue opportunities. Of course, all this connectivity comes with various security risks such as IP theft, reverse engineering, and unauthorized usage. Gemalto has been providing solutions to these challenges for over 30 years. Its Sentinel range enables customers to protect and flexibly control their software, while at the same time monetize their offering.
Gemalto’s role in the IoT space has been widely covered in the media. Here is a selection of articles in which we’re mentioned:
To make the most of software licensing technology, you first need to consider how your licensing strategy aligns with your business processes. Having a clear strategic vision not only helps you implement a licensing and enforcement solution, it makes optimization that much easier. It is recommended that you periodically evaluate your strategy and make adjustments as needed. By taking a proactive approach, you can avoid the pitfalls, unexpected problems, and project delays that may arise.
Join us on June 30, 2:00 PM (EDT - Eastern Daylight Time) and discover:
Click here to register for the webinar now!
Ask the Experts is a quarterly webcast series introducing new trends in the licensing, entitlement, and protection space.
To access the previous session, “How Can Entitlement Management Benefit Your Organization” click here.
On April 9th 2015, Avangate, together with Gemalto and IDC, hosted a webinar that explored the evolving role of software in digital business.
As more and more digital goods and services enter the IoT space, digital marketers are faced with the challenge of building long-term, recurring revenue opportunities.
This interactive session aimed to help attendees better understand new licensing and pricing models, while showing a direct correlation between the customer experience and software monetization. It also offered advice on how to overcome constraints that prevent seamless digital commerce.
Speaking at the webinar were Amy Konary of IDC, Omkar Munipalle of Gemalto (formerly SafeNet), and Raj Badarinath of Avangate, who engaged viewers with a combination of analytical perspective and real-world stories.
If all that wasn’t incentive enough, the first 100 registrants were entered into a draw to win a shiny new Apple Watch – courtesy of Gemalto!
To watch “Winning Pricing Strategies for Software, IoT and Digital Goods”, click here.
Sentinel EMS is a Web-based solution that provides software publishers with a centralized platform for all license and entitlement management functions, a simple interface to their back-office systems, and a variety of data collection and reporting tools. These features enable you to improve business operations, thereby enhancing the end-user experience and maximizing profitability.
The major focus in EMS 3.1 is on usability and performance, as demonstrated by the following feature enhancements:
Back in September 2014, we sent out an email informing customers that sales of our legacy USB keys would be coming to an end. These include HASP HL, SuperPro, Hardlock, and RMS Computer ID keys, which will be discontinued on September 15, 2015. If you never received this email, please contact your sales rep for more information.
Sentinel HASP HL, Sentinel SuperPro and Hardlock
A replacement key, the new Sentinel HL, is available for testing and qualification. Sentinel HL has been available on the market over the last two years and now serves as the primary hardware form factor for our advanced feature capabilities. It is fully compatible with your existing implementation.
To learn more about the Sentinel HL form factors including features, sizing, and technical specifications, please visit the Sentinel Customer Community. To find a list of part numbers affected by this announcement, please visit the Technical Product Blog.
Customer satisfaction is one of SafeNet’s highest priorities. This is why we have taken every measure to make the transition process to Sentinel HL as easy as possible. If you have any questions regarding the new Sentinel HL keys and are not sure who to contact, please submit this request form and a dedicated account manager will contact you shortly.
RMS Computer ID
A replacement key, the new RMS Computer ID, is now available for testing and qualification.
The new Computer ID key boasts a modern, newly designed casing that provides more “real estate” for the purpose of adding your personalized logo or text. It is fully compatible with your existing implementation.
To find a list of part numbers affected by this announcement, please visit the Technical Product Blog.
If you have any questions regarding the new RMS Computer ID keys, please contact your sales representative. We look forward to continuing to serve your business needs in the future.
Planning ahead in business might sound glaringly obvious, but organizations tend to get so caught up in the development of their products, that they lose sight of basic requirements like licensing. According to Gemalto’s Senior Vice President of Software Monetization, Shlomo Weiss, this is a rookie mistake. He believes that licensing, when implemented as a software monetization program, can bring tremendous value to an organization and, therefore, should be given due consideration.
Product managers who recognize this often take it upon themselves to drive the program within their organizations. However, as licensing cuts across a number of departments, executive buy-in becomes crucial to the success of any software monetization initiative. The question is, why would an executive support and prioritize such an initiative?
“One reason might be that the customer experience is not running as smoothly as it could or should be – for instance, if the customer is complaining about implementation, activation, or any other stage of the licensing lifecycle”, posits Weiss. “Another reason might be that an organization is spending too much time dealing with licensing issues, placing an unreasonable load on the support team”.
Indeed, even if an organization hasn’t come up against the aforementioned pain points, an executive might want to jump in early to preempt them.
So how does one go about pitching software monetization to a C-Level executive to get their buy-in?
“You could use the typical build-versus-buy rationale to explain how a new licensing strategy would be an improvement over the existing homegrown system. Perhaps the organization is leaving a ton of money on the table because its current business model isn’t flexible enough or it’s not enforcing licenses”.
That being said, Weiss is quick to point out that the pitch shouldn’t be about competitive replacement. The focus, he says, should be on maintaining your competitive edge; whether that involves improving the customer experience and reducing support calls, or streamlining your back office. Whatever business challenges your organization is facing, there’s a good chance that they can be resolved – and even turned into opportunities – using licensing technology.
“You’ll need to convince your executive that software monetization represents excellent business value”, offers Weiss. “The fact that it enables you to retain and attract new customers, and reach valuable new market segments, while simultaneously safeguarding existing revenue, is a pretty solid argument. But we can take it a step further and say that truly agile software monetization minimizes the risk of obsolescence, helping to future-proof your business”.
However, he warns that you may experience some pushback, as the benefits of software monetization are not always immediately obvious to executives. “Start out by focusing on the short-term business benefits. For instance, if you wanted to release a new product on a subscription basis, licensing would provide the means of tracking and enforcing it. This would be a revenue opportunity worth seizing”.
In fact, there are numerous reasons to entrust your licensing requirements to a licensing specialist such as Gemalto. Firstly, years of industry experience and ongoing support ensure a smooth, hassle-free back-office integration with minimal impact on your IT department. Secondly, you get to choose from a wide range of licensing and software monetization solutions that best suit your business needs. Thirdly, you are spared the costs associated with a homegrown solution – from initial implementation through ongoing maintenance management – allowing you to focus on your core competencies.
The key thing to remember is that software monetization isn’t an all-or-nothing proposition: you can start monetizing one product and, over time, expand it across your entire portfolio. As long as you plan broadly, mitigate risk, and measure success, there’s no reason why you can’t realize all your business goals and even exceed them.
Now that the dust has settled on Gemalto’s acquisition of SafeNet, it’s time to reveal our new name: Gemalto Sentinel.
Different name. Same Commitment.
Gemalto Sentinel remains the most trusted brand in the software industry, providing businesses with secure, flexible, and future-proof software monetization solutions. You’ll continue to receive the same great products and services you’ve come to expect from SafeNet Sentinel, albeit with a Gemalto twist.
In the coming months, you’ll notice some changes to the look and feel of our website, marketing communications, and products. We’re excited about the future of software monetization and the color it will bring to your business… not to mention the smile to your lips!